We want women to look in the mirror and think YES!

Over a year ago, I was coming to the end of parental leave with my second child Zoe (now two). Through many conversations with friends in their 30s it struck me just how many of us found it hard to focus on ourselves because of our busy demanding lifestyles. Specifically, in the areas of intimacy, sexuality and relationships.

For friends who’d had children - we were still the same gorgeous, smart women we had always been but how our bodies had changed! I had many hushed conversations over coffees in the park about when we’d managed to have sex again post baby and how we were slowly finding our way back to ourselves and our partners. 

For friends with incredible careers and glamorous social lives they knew their own style and didn’t tend to follow trends. Fed up with conforming to the unrealistic body ideals targeted at millennials. They wanted timeless, classic, well-made pieces in natural fabrics that they could wear for their own pleasure.

None of us wanted to open our underwear drawer and be confronted by the restrictive and cheap bedroom ideals of our twenties or aspire to be what the media deemed ‘sexy’.

I felt like there was a need for a range of luxury lingerie that was designed specifically for us. That would make us feel instantly fabulous when we wore it.